In the digital marketing world, Facebook remains a powerhouse for advertising, lead generation, and audience engagement. However, the success of your Facebook campaigns doesn’t just depend on your ads—it also heavily relies on the quality and trust level of the Facebook account you’re using. This brings up a crucial question for marketers: Is there a difference between a low-cost account and a premium one? To find out, I conducted a test using two Facebook accounts—one purchased for $50 and another for $500. This is my experience, comparison, and the unexpected insights I gained.
Why I Decided to Run This Test
The motivation behind this test was simple. I’ve seen plenty of digital marketers and advertisers discussing the benefits of high-quality, aged, and verified Facebook accounts versus cheaper, newly created ones. But there wasn’t much clarity around the actual performance difference. Since I often beli akun FB for ad-related activities, I wanted concrete data on how much impact account quality truly has on performance.
So, I sourced two accounts:
- One for $50: A newly created Facebook account with minimal activity and basic verification.
- One for $500: A high-quality, aged account with full verification, past ad spend history, and strong engagement metrics.
I ran the same advertising campaigns on both accounts over a period of 14 days, keeping budgets, targeting, and creatives identical.
Setup and Initial Observations
Before launching the campaigns, I ensured that both accounts were properly set up with business managers, ad accounts, and payment methods. Here’s what I observed in the initial phase:
- $50 Account: The account took longer to verify. It had limited trust, and I had to be cautious with the ad spend to avoid bans. Its business manager was new, and Facebook quickly flagged some of my initial activity.
- $500 Account: Setup was smoother. Everything from page linking to ad account creation felt more seamless. Facebook’s system seemed to treat it with higher trust from the start. It allowed me to scale faster and gave more control options from day one.
Campaign Performance Results
To keep things fair, I launched the same campaign on both accounts—a basic lead generation ad targeting the same audience with the same budget of $20/day.
Week 1 Performance
- $50 Account:
- Impressions: 12,500
- Click-through Rate (CTR): 1.2%
- Leads Collected: 35
- Cost per Lead (CPL): $5.71
- Ad Review Time: 12–24 hours
- Ad Rejections: 2
- $500 Account:
- Impressions: 18,000
- Click-through Rate (CTR): 2.1%
- Leads Collected: 74
- Cost per Lead (CPL): $2.70
- Ad Review Time: Under 2 hours
- Ad Rejections: 0
The differences were significant. The higher-priced account outperformed in every metric. The ads on this account were approved faster, delivered more impressions, and generated leads at nearly half the cost.
Week 2 Observations
By the second week, Facebook’s trust in the $500 account continued to show. I was able to increase the budget to $50/day without any issues, while the $50 account started experiencing limited delivery after a minor budget adjustment.
- $50 Account: Suffered from limited reach and eventually had one ad account disabled temporarily due to “suspicious activity.”
- $500 Account: Continued to perform steadily, generating leads consistently. I even tried launching a video ad with no delivery issues.
Trust and Account Quality: The Hidden Algorithm
One of the most overlooked aspects of Facebook advertising is account trust. Facebook assigns a trust score to every user and business account based on a variety of factors—age, activity, payment history, ad engagement, and past policy violations. The higher your trust score, the easier it is for your ads to deliver without restrictions.
The $50 account lacked this foundational trust. Although I beli akun FB with the intent of starting fresh, it quickly became clear that newer accounts are treated with caution. You’re limited in how fast you can scale and more likely to be flagged for policy violations even when you follow the rules.
In contrast, the $500 account came with built-in trust. It had a clean history, previous ad spend, and consistent activity. Facebook’s system rewarded this by giving my ads better delivery, lower costs, and faster approval times.
The Financial Perspective
It might seem counterintuitive to spend ten times more on an account just to run ads. But when you factor in the return on ad spend (ROAS), the $500 account quickly proved to be more cost-efficient.
Let’s break it down:
- $50 Account:
- Total Spend: $280
- Total Leads: 49
- Average CPL: $5.71
- ROAS: Low due to high CPL and limited scaling ability
- $500 Account:
- Total Spend: $560
- Total Leads: 153
- Average CPL: $3.66
- ROAS: Much higher due to better targeting, faster scaling, and higher engagement
Even with the higher upfront cost, the premium account brought in more leads at a lower price, and its scalability potential was far superior.
Risks and Considerations
While premium accounts deliver better results, they come with their own risks. There are many sellers in the market, and not all are trustworthy. When you beli akun FB, it’s critical to vet your sources, verify account details, and make sure the seller offers some form of guarantee.
Another issue is account ownership. Buying an aged account from someone else means you didn’t create its history, which can cause complications with password recovery, ID verification, or future restrictions. Always use two-factor authentication and secure all credentials as soon as you gain access.
Final Verdict: Which One Wins?
There’s no question—the $500 account won this test by a landslide. It offered:
- Faster ad approvals
- Higher engagement rates
- Lower cost per lead
- Greater scalability
- Reduced risk of bans or disapprovals
While the $50 account is a tempting entry point for beginners or those testing the waters, it comes with limitations that can ultimately slow your progress or increase your costs.
If you’re serious about Facebook advertising and want to run aggressive or large-scale campaigns, investing in a high-quality account is well worth the price. For those who beli akun FB regularly, focusing on trust and quality over price will pay off in the long run.